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1. Identify and describe the categories of a Promotional mix (Marketing communications mix).
2. Define Integrated Marketing Communications. Many companies are adopting the integrated marketing communication concept. . Discuss two major problems this marketing communications philosophy is designed to remedy.
3. Why might the Northwestern Mutual Life Insurance Company choose a rational appeal for its life insurance products targeted to 28- to 38-year-old males? Why might it choose a humor appeal?
4. Explain how a brand manager for Colgate toothpaste might use each of the common methods for setting total advertising budgets.
Capacity Management problem - Planning for future If demand is expected to be 75 percent of the current level in five years and management wants to have a capacity cushion of just 5 percent, what capacity requirement should be planned?
What are the tax implications of the alternatives and what is your recommendation?
The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.
Give an example of an organization that provides different levels of service and support to different customers?
Can you find the key trait theories of leadership and give a brief description of them and if possible can you say which ones, if any, are used nowadays.
Classify the positive also negative effects of the general environment faced by Saffron art.
Explain what is enterprise transformation and What role does leadership have in the transformation process?
One short term and one long term objective re: environmental and sustainability for my international business.
Explain how easy or difficult it may be for officers also managers of organizations to stay in strict compliance with SEC rules. If you believe that it is easy
Do you believe outsourcing for staff is ethical? Explain why or explain why not? Illustrate what are some alternatives? Explain why do some Industries prefer outsourcing to these methods?
Career Development Plan Analysis - Career goals and objectives and possible promotional opportunities for career growth
Show the relationship that can exist between group a members diversity and communication style and how can diversity affect the group members communication style
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