Explain integrated marketing communications

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Reference no: EM132144720

1. In your own words, explain integrated marketing communications and why it is important. Describe the four promotional methods an organization can use in its promotion mix.

2. In 200 words state : How should you document employee counseling sessions and at what point should documentation be sent to HR? Please re-frame from using ambiguous terms such as it, this, and they.

3. Discuss the idea of the ownable brand idea: a single-minded idea that a brand can build its campaign.Support your views with examples and cases. Consider why it is important for a brand to have such an idea.

Reference no: EM132144720

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