Explain integrated marketing communication

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Reference no: EM1363065

Integrated Marketing Communication" Please respond to the following:

•Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice.

Advertising" Please respond to the following:

•Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed product, i.e. New Coke or IBM's PC Jr.). Analyze why the promotion failed and recommend how it could be fixed if that same promotion was to be recycled this year.

•Advertising during the Super Bowl is pricey and reserved for mega brands, but local television stations are allowed to air local advertisements during the broadcast. Size up your local market to determine at least three local businesses that could justify the extra advertising expense to air a commercial during the Super Bowl. Be sure to support your answer with evidence on how the advertising would benefit these businesses.

•Entrepreneurs are often tasked with wearing many hats, including building sales, marketing, and operations, to name a few. Advise a friend who wants to open a coffee shop in a popular neighborhood which currently does not have a coffee shop on how to spend her marketing time and budget (presume both time and budget are limited).

Reference no: EM1363065

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Explain integrated marketing communication : Explain Integrated Marketing Communication and Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message

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