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Explain Information that makes products valuable
When selling antiques, you can usually obtain a higher price for those that have a provenance, which is information detailing the origin and history of the object. For example, the property owned by Jacqueline Kennedy Onassis and Princess Diana sold for much more than face value. Do some research and find some other products (two or three) that have value over and above a comparable product because of such information? What kind of information makes products valuable? Consider both tangible (resale value) and intangible value (sentimental appeal)
Explain E-business Market Segmentation Matrix and Outline the e-business market segmentation matrix based on its two underlying dimensions
Prepare a marketing plan proposal to sell the cleaning products in one country located within either of those two regions. You should make sure to answer the following questions in your marketing plan:
Outline Reviewing E-Businesses and discuss why privacy on the Internet is an issue and what e-businesses can do to ensure privacy
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Describe and analyse the primary internal and external influences on State Bank of India.
Identify the differences between product and service marketing.
Discuss four types of market segmentation. Provide examples to support your answer Explain the marketing concept
Explain the term Marketing Channel Distinguish between exclusive, intensive and selective distribution strategy
Mark, Matthew and Margaret carried on the business of building contractors in partnership without a written partnership agreement.
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
Explain ERP Recommendation where create a decision tree diagram that includes both brands of ERP software and analyzes key implementation questions and describes the action outcomes for the executive
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