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Explain industry average ratio performance

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Reference no: EM133223600

Use the provided Financial Ratio Excel Spreadsheet to show the computed financial ratios for Apple company and industry averages. The performance report should show calculations for the 11 ratios and compare the computed ratios with industry averages. 

  • A memo explaining your findings and your recommendations for where improvements are needed to increase financial health. Be sure to include the following:
    • Areas within the company that are both above and below industry standards
    • An explanation of the limitations of using ratio analysis
    • The qualitative factors that play a role in improving the company's financial health

In the memo, suggest specific ways the company can plan to improve below industry average ratio performance over time. Suggest annual targets over the next three years to catch up with or surpass industry averages. Explain why your recommendations should be effective.

Reference no: EM133223600

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