Explain inbound telemarketing and outbound telemarketing

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Reference no: EM133172323

a. Explain the difference between inbound telemarketing and outbound telemarketing.

b. Discuss five of the roles that telemarketing performs, citing examples of each to illustrate your answer.

c. Use examples to explain why some retailers are utilizing catalogues as part of their marketing programs.

d. Discuss the challenges facing marketers today given that the Internet is now clearly a mass reach medium.

Reference no: EM133172323

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