Reference no: EM133144370

Raisa is a product development coordinator at Heaven Pet Cemeteries, a small company that designs, manufactures, and sells funeral products for pets. The company largely operates online, so customers can come from all over the world. Her product design team is made up of several individual freelancers working from different of?ces around the world. The head of?ce has decided to launch an updated line of funeral accessories for small dogs (think of the socialite's "purse puppy"), and they demand a radical redesign. While she is the manager of a team of designers, she don't have a lot of design knowledge herself; her specialty is administration. However, when she meet the four product designers in videoconference, the conversation is a disaster. None of her team is on board with the new product design mission, each for their own reasons. The project is complicated enough that she don't have time to replace any of them because the hiring and training process would take too much time and cost too much. Company's CEO has told her that if she can't get the team on board to follow her directions, she'll be out of a job.

Below are the design team of four, and their opinions on the new design project:

Wook Han: Argued throughout the meeting that the amount of work that the CEO wants the team to do isn't necessary, and that assembling the team is therefore useless. She would not make even the smallest concession to any counter-argument.

Jane Maria: Was awkward through most of the meeting. When asked about her opinion, she mostly backed up James with additional details, but didn't offer a unique perspective. She cringed and kept quiet whenever Wook would speak.

James Smith: Gave his own detailed walkthrough of the head of?ce's proposal, nitpicking all its ideas over small, almost inconsequential things. He is okay with redesigning the products, but his focus on all these small issues makes him doubt that accomplishing it is possible.

David Martin: Spent most of the meeting in silence, listening to everyone else; he decided that he would not start work on the project without the assistance of the rest of the team. In a follow-up email after the meeting, he told you that he worries if the others will leave him to do much more than his fair share of the work.

Raisa have to change the minds of everyone on this team, to embrace the project that the CEO wants to do. She must write an email to one member of the team that she think will be easiest to turn to her side ?rst. She must change their mind, then convince them to help the rest join the project.

Part 1: A short paragraph of explaining why she think the person she is writing to (A) is easiest to change their mind, and (B) can most effectively change the direction of the group.

Part 2: An email to one member of the team; can choose which member. Her purpose is (A) to convince this individual to back the redesign project fully, and (B) to help convince the rest of the design team. Use two rhetorical techniques to write this email.

Part 3: Explain in detail the two rhetorical techniques used in the above email and why to chose the techniques that you did.