Explain in detail the new product process

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Reference no: EM132264782

Explain in detail the new product process identify and detail each step in the process:

1. Opportunity Identification and Selection (Research the Problem)

a. Is there a problem to be solved and has anyone else attempted to solve the problem

2. New Product Team Selection

a. Team should be well diversified and represented by all departments of the firm

3. Idea/Concept Generation

4. Idea/Concept Screening

5. Concept Development

6. Business Analysis

7. Technical Development

8. pricing

9. market testing

10. product launch

11. commercialization

Reference no: EM132264782

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