Explain in detail the importance of market segmentation

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Reference no: EM133339537

Questions:

1. Explain in detail the importance of market segmentation and the four criteria for successful segmentation. Provide examples.

2. Explain the six steps in segmenting a market. Provide examples.

3. Related to a detailed and segmented understanding of customers, explain four trends that will lead to the continuing growth of Customer Relationship Management (CRM). Provide examples.

4. Briefly explain what is Positioning?

5. Briefly explain, what is Repositioning?

Reference no: EM133339537

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