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Explain in detail the concept of a marketing mix

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Reference no: EM132900813

Question 1: Explain in detail the concept of a marketing mix and why firms must alter their marketing mix.

Question 2: How does marketing strategy differ based on the level of involvement associated with purchasing a product? This should be a detailed discussion. Provide examples.

Question 3: Identify three psychological factors that affect consumer buying decisions. Explain how these factors influence consumers decisions and how marketers use this information to successfully market their products and/or services to consumers.

Reference no: EM132900813

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