Explain in detail the company selected determines

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Reference no: EM132860177

Based on Situational Analysis:

a.) Explain in detail the company selected determines their readiness to enter a new international market.

b.) Explain in detail company's overall market research process and describe in detail the information that organization should collect before entering new international markets.

c.) Explain in detail company's marketing research process to bring out market intelligence and competitive
intelligence continuously.

a.) Based on Screening Potential International Markets:

4. Explain in detail company's overall process of screening international markets based on market size and growth, market accessibility, business and political environment.

5. Explain in detail company's primary and secondary data collection platform to draw qualitative and quantitative research.

Reference no: EM132860177

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