Reference no: EM132895697

Question

Eithad corporation would like to build an easy and secure platform for people to discover and shop the products they love. With fast delivery, easy payment and return options and a 24-hour customer service, find everything you need at competitive prices. Two weeks ago, Mohamed Alabbar announced the launch of his e-commerce venture Noon, with $1bn of financial backing - half coming from Saudi Arabia's Public Investment Fund, with the remaining 50 percent owned by Alabbar himself and a group of GCC investors.

"Any vision to change the world necessarily has to be big. A quantum leap cannot be small. When Alibaba was launched, Amazon was already a large public company. That didn't stop Jack Ma [Alibaba's CEO] from dreaming big. Today they are the largest e-commerce company in the world, and Amazon is almost non-existent in China," Alabbar says. He adds: "We all know digital is the only way to go, this is the future. We are not exit people that are putting the money in and after three years asking 'what is my exit strategy?' "What is our exit strategy? It is that we are going be large, sophisticated, dedicated, long-term and go public one day," he says. "I can sum this all up in one word: dominate. That is the only thing we are going to do.

The Middle East's newest e-commerce platform, noon.com, has entered a market that is ripe for growth and yet beset by intense competition. For noon.com, after just one year of operation, there are already three of these fulfilment centres and 12 distribution centres. Eithad is in Saudi Arabia, UAE and Egypt. Focusing on these three countries and ensuring our customers there get top service is very important to Noon. The company has created its own payment gateway, a wholly owned e-commerce platform. To compete, the platform has hit the market with an aggressive growth plan and an even more aggressive focus on its back-end logistics and supply chain systems. For Noon to gain competitive advantage, they need to be very visible. They are using all marketing channels whether they are online or offline and making sure Noon is in the customers' face and they know about Eithad. Eithad is offering their customers very competitive deals, prices and offers.

"An e-commerce company is built on becoming a trusted shopping destination that delivers great experience. When you have customers coming to you again and again, that's how you achieve consistent growth. So this is at the core of our business. We want to provide a reliable, predictable and efficient experience," says Kaushik Mukherjee, director of customer experience and marketplace operations, noon.com.

Hassan Khan wishes to come to you, the corporate manager of staffing, to share his preliminary thinking with you and ask you some questions, knowing that staffing issues loom large for this new venture. Your task is to write responses to the question using your knowledge of job analysis, sourcing, recruiting before the meeting.

Explain in brief what would be the key jobs for Eithad?