Explain important information about e-marketing strategies

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Reference no: EM1330149

Explain Important information about E-Marketing Strategies

Explain a blurb about each of the following companies and their e-marketing strategies.

Amazon

EBay

ETrade

Dell Computers

Companies that have successfully converted from "bricks" to "bricks and clicks":

Gateway (converted from clicks to bricks and clicks!)

Staples

Borders

I want to determine what made these companies successful. I'll then be applying some of the more interesting methods to my fictitious company.

Please provide any references so I can review them myself.

Reference no: EM1330149

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