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Explain Important information about Consumer Buying Behavior
Topic: Consumer Buying Behavior - Marketing to teenagers
Find an appropriate article on the Internet which relates to this topic. The article can be from any bone fide online business/marketing source. It does not have to be from an academic journal.
Read the article and then write a summary of the article, written in Microsoft Word using 12-point font using single spacing. Follow this format:
1) Name of the Article
2) Name of the source and include the Website's address (URL)
3) Author and Date of the article (must be less than one year old)
4) Approximately 50% of the paper content should be article summary
5) Approximately 50% of the paper content should be how it applies to this class
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The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
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