Explain importance of understanding benefit of products

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Reference no: EM133329737

Assignment:

Please read below scenario:

Your best friend has just come up with an idea for a new product for killing the weeds in his yard. It's a 4-foot-long pole with an electric Taser at the end that you touch to a weed. When you pull the trigger, the Taser electrocutes the weed. The weed dies and disappears within a week. Pretty cool!

Your buddy has found a manufacturer for his Taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing.

Discuss with your friend:

· Explain importance of understanding benefit of products

· Analyze importance of focusing on consumer benefits

· Suggest options for the benefit of the product

Reference no: EM133329737

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