Reference no: EM132418863

Scenario

A few years ago, Mr. Axel Erate, a friend of yours, developed an App for iPhone that became so popular that it was sold for £4,000,000 to Apple. Over the years, your friend spent most of the money on cars, luxury holidays, and a failed venture in a pharmacy specialising in homeopathic remedies.

However, after reading an article concerning the Internet of Things, Mr. Erate recently started up a company called UrPhone4Everything  which specialises in creating customised mobile controlled solutions within a home to control everything from coffee machines to lighting, TVs or heating systems. Mr. Erate started the company with 2 friends: one who specialised in coding, the other who specialised in hardware purchase and installation. He took a more commercial role and was in charge of the website, marketing and finance.

The mission statement of UrPhone4Everything is "Make your life simpler by connecting everything". Its vision is "To be the market leader in intelligent home control".

The business rapidly expanded and, after 6 months, Mr. Erate had to hire 5 people: 1x Personal Assistant to address all the questions and deal with customer queries, 1x Programmer to help with the coding of the app and the integration with the systems around the house and 3x Installers to perform home installations. Although there is no official organisational chart, UrPhone4Everything is
structured as follow:

1. Axel erate
- Personal Assistant

2. Head Programer
Programer

3. Head Engineer
-Technical Engineers

Due to the success and originality of the concept, several magazines and newspapers ran feature articles last month and UrPhone4Everything has been swamped with requests and inquiries. One request in particular came from a wealthy Chinese property developer in the process of building 7000 apartments throughout the UK. Should this contract be successful, when other contracts will come through. Since it takes 1 engineer between 2 and 4 hours to perform the installation, Mr. Erate knows that it is time to move to the next level and asked a number of HR consulting firms to provide advice.

Task 1 of 3 - Sales Pitch

Scenario:

As a long-time friend of Axel Erate, you are his preferred partner, however you still need to pitch for the contract since the 2 other members that started rPhone4Everything will be involved in the decision.

Instruction:

Prepare a sales pitch in which you should:

1. Explain the importance of strategic Human Resource Management (HRM) and how you could add value to UrPhone4Everything; in particular you should discuss how strategic HRM could be linked with other departments.

2. Explain the roles you could play at UrPhone4Everything and their purposes.

3. Analyse the factors that UrPhone4Everything should consider before HR planning.

4. Determine a preliminary HR requirement for the organisation considering the new contract.