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Explain importance of pricing across the marketing matrix

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Assignment - Why Services Marketing Will Grow in Importance Discussion

PART 1 - Write a 250- to 300-word response to the following:

Consider the 5 P's of marketing. Four of the 5 represent costs, while pricing is a source of revenue.

Explain the importance of pricing across the marketing matrix.

Predict the importance of pricing decisions over the next 3 to 5 years.

Support your ideas with two examples from your professional practice or doctoral research.

PART 2 - Write a 250- to 300-word response to the following:

Banking, internet connectivity, health care, and many other markets represent services provided directly to a customer.

Explain the importance of services marketing in the current economy.

Summarize why you think services marketing will, or will not, grow in importance.

Support your ideas with two examples from your professional practice or doctoral research.

Reference no: EM133276216

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