Explain impact of mcdonald new launch

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Reference no: EM1347570

Recently Mc Donald's announced the launch of its "New tastes Menu" at all of its U.S. restaurants.
McDonald ‘s is one of the world's largest food-service retailers, serving over 43 million customers each
Day. More than 85% of McDonald's restaurants around the world are owned by independent franchisees.
McDonald's New Tastes Menu is an innovative plan to bring choice and variety to customers by permitting local restaurants to showcase seasonal and regional menu items that cater to the cravings of local customers. Based on local preferences, a restaurant might offer McRib Jr., Mighty Wings, or the Sausage Breakfast Burrito on it local menu board.
Explain do you think McDonald's new launch will have a sustainable impact on its bottom line?

Reference no: EM1347570

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