Explain if target market research is ever wrong and why

Reference no: EM133305607

Assignment: Target market has a variety of different definitions. For example, a definition may be a specific group of customers or individuals that an organization or company aims its marketing efforts toward.

It is thought the closer a program is geared toward the four P's (product, price, place, and promotion) of the particular market's characteristics, behaviors, and attitudes, the greater likelihood of a positive response.

In a one-to-two-page paper, respond to the following.

In terms of target market research in health and wellness, why do you believe this is an effective tool to utilize?
Explain if target market research is ever wrong and why?
When should it not be utilized?

Reference no: EM133305607

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