Reference no: EM133589159
Explain how your recommended tactics will help maximize the company's mobile presence. Make sure you justify your answer with research and information from the previous section.
my chosen company is Apple.
My recommended tactics are.
1. Mobile App Promotion
Develop and promote the Apple Store app to enhance the mobile shopping experience.
Use in-app notifications and personalized recommendations to engage users and promote new product launches.
Offer exclusive discounts and early access to app users to drive sales.
2. Social Media Advertising
Create visually appealing and interactive ads for platforms like Instagram, Facebook, and TikTok.
Utilize Apple's strong social media presence to showcase product features, user-generated content, and customer testimonials.
Run targeted ad campaigns to reach specific demographics and regions.
3. Augmented Reality (AR) Experiences
Develop AR apps and experiences to showcase Apple products, such as AR demos of the latest iPhones and iPads.
Collaborate with popular AR platforms like ARKit to create engaging and interactive content.
Encourage users to share their AR experiences on social media, generating organic buzz.
4. Geolocation Marketing
Utilize geofencing technology to send location-based promotions and offers to users near Apple Stores.
Send push notifications about nearby Apple events, product launches, or exclusive in-store experiences.
Use geolocation data to analyze foot traffic and optimize store locations.