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Question: Suppose you are the manager of a company that produces a specialized product. The market for this product is characterized by a few dominant firms, and you are currently the price leader in the industry. Your firm has been enjoying above-average profits for several years.
Recently, a new competitor has entered the market, introducing a product that is similar but not identical to yours. This competitor has adopted an aggressive pricing strategy, offering their product at a significantly lower price than yours. As a result, you have seen a decline in your market share and a reduction in your profits.
Explain how your company can respond to this new competitive threat using microeconomic principles. Consider factors such as price elasticity of demand, cost structures, and pricing strategies. Provide a detailed analysis of the options available to your company and the potential consequences of each option.
It should include the following components:1. Financial analyses(including graph or table or pie chart need to be shown and explained the content and context)2. Any applicable principles / theory / formulae from Unit 1 to 10 of the Course Outline3. Appendix4. Reference list3. Appendix
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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