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In order to create an effective advertising strategy to appeal to that target audience, what do you need to know about that audience?
1. List a minimum of ten questions you believe would provide insight into your target audience. What do you need to know about the target audience in order to craft an effective advertising strategy that will appeal to them?
Tips:
Ask open-ended questions that begin with who, what, when, where, why or how. Never ask a question that can be answered with "yes" or "no".
Ask questions that give respondents a chance to talk and give you some insight regarding their behavior and attitudes regarding the brand and product / service category.
Your questions must be specific and relevant to your focus product / service and target audience.
2. Identify at least five research methods from Chapter 6 that you would utilize to conduct your research. Explain how you would utilize each research method.
Suppose that your company supplies toothpaste to Wal-Mart, and they are your only customer. Wal-Mart orders its EOQ of 1,000 tubes each time they order. The annual demand for these tubes is 40,000 units. Your setup cost is $100 per order, and your an..
1. How should stores approach inventory planning for Black Friday? 2. How should retailers plan the process of opening the doors and getting excited customers through checkout?
What percentage of BPO contracts do you think have weak or unclear evaluation criteria defined within them? What steps will you take to ensure that your performance measures are not weak?
How has Nokia leveraged its presence in both mobile devices and value-added services to offer poor customers a bundle of services? Is this an effective product development/marketing strategy? Why or why not?
Provide an example from your own experience or observation of a summary level or detailed project management plan and substantiate how that plan was used to manage the project.
The textbook author asserts that creating a culture for quality and performance excellence is not rocket science. Some students describe organizations and managers where they work that do have a culture for quality and performance excellence, but too..
Engineered Products Inc. (EPI) is a conglomerate with both manufacturing and service-based businesses. One of EPI’s larger manufacturing plants has been asked to increase its recycling efforts or face a major increase in its disposal fees. EPI prides..
Identify the typical processes in manufacturing firms. Discuss how the new product development process interacts with the traditional function in the firm
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Tran read a recent study focusing on self-managed work teams that improve or maintain top performance over time. Which of the following is not one of the conflict resolution strategies that these types of teams engage in? All of the following are ant..
Based on the “Billy Beane: Changing the Game” case, explain how and why the Oakland A’s economic situation after 1995 shaped its: a) Compensation strategies b) Staffing (recruiting, selection, and retention strategies) strategies c) Training and deve..
what is the capacity of the process, and what is the bottleneck? what is the average throughput time, and if the average flow rate is five customers per hour, what is the average number of customers in the system?
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