Explain how you would use the pest tool to assist marketers

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Select an existing company in your community, and think about applying the political, economic, social, and technological (PEST) analysis to this company.

Explain how you would use the PEST tool to assist marketers in analyzing the external environment in which they are operating.

Your journal entry must be at least 200 words. No references or citations are necessary.

Reference no: EM131697395

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