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Select an existing company in your community, and think about applying the political, economic, social, and technological (PEST) analysis to this company.
Explain how you would use the PEST tool to assist marketers in analyzing the external environment in which they are operating.
Your journal entry must be at least 200 words. No references or citations are necessary.
Consumer Behavior Model: Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offeri..
Search national and international media outlets find an article related to marketing, business or concepts learned in the course prepare a written summary .
Should a son or daughter feel an obligation to carry on a family business?- What is the source of such a feeling?
How do the viewpoints of these two authors come into play in terms of the effectiveness of a promotional campaign?
Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service.
Analyze and describe the growth in overall employment within these two industries and how this overall growth is forecasted within the next ten years.
Describe a minimum of three data elements you would gather to fully assess the situation and assist you with improving the customer satisfaction scenario you chose.
Make a list of products you believe failed because of poor marketing channel choices and why - Why do marketing professionals care about and participate in supply chain decisions?
Stealth marketing purely be the term itself gives rise to skepticism, can a campaign which can be seen to be using the term be really trusted?
Who are the participants of business buying process,under any Organization - People who decide on product requirements or on suppliers.
Assignment : EMU and EURO, European currencies to the euro? Discuss whether the EMU helped or hindered the development of the European Union
Is there a possibility that this may have a diverse effect on the targeted consumers, intrusion in some cases?
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