Explain how you will measure the effectiveness

Assignment Help Management Theories

Reference no: EM133673917

Describe the image that your clinic will project and explain why it is appropriate for your services and the expectations of the customers.

Business Name and logo: explain how this name projects the appropriate image for your clinic and create a logo that you will add to the appendix

Service/Product Mix: provide a detailed explanation of products/services you offer and explain why it is appropriate for your customers and explain any added value that you offer. Also give timing eg. 30 min relaxation massage etc.

Pricing: comment on your prices versus average price in your community. Also state if your prices include HST or not. (a list of prices can be added to the appendix).

(Omit distribution)

4.5 Promotion: identify the type of advertising you will use and how often you use it. Explain any publicity you will get and how you will do this. Identify and sales promotion you may use (note: you do not have to use any).

4.6 Promotion Evaluation: explain how you will measure the effectiveness of the promotional means you have chosen and outline any back up plans to improve these effort

Reference no: EM133673917

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