Explain how you will evaluate this campaign

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Reference no: EM133299632

Question: Patrice Roberts and Ding Dong are bold and powerful talents that shine across the Caribbean. They embody the magnetism of Soca and Dancehall music, which are the main genres of music from the Caribbean recognized worldwide. We are pleased to have them onboard and anticipate magic as they connect with Magnum Tonic Wine consumers," Powell said.

Ding Dong and the Ravers Clavers crew will kick off a series of Magnum sponsored performances at Tzar Night club in Port of Spain, Trinidad. Both Ding Dong and Patrice are slated to perform in a number of locations across the eight Caribbean territories, including Barbados, St. Lucia and Guyana.

"It's the first that Magnum has had a regional campaign of this magnitude. In Trinidad, we are dancehall lovers just like our counterparts throughout the Caribbean. That's what Magnum brings for Trinidad and Tobago. The energy, the vibe, and pulse of dancehall culture," said Gen Rogers, Divisional Manager at Alstons Marketing Company Limited (AMCO). AMCO is a distribution and marketing company and a wholly owned member of the ANSA McAL Group of Companies. Established in 1882, AMCO is also one of the largest and most experienced distribution companies in Trinidad and Tobago. AMCO distributes Magnum in Trinidad and Tobago.

Plans are underway to expand the buy six and win promotion to Jamaica, Magnum's home market in late 2021. The Magnum team is considering the addition of Busy Signal and several other prominent dancehall acts to their roster of artistes for the Jamaican leg. "Jamaica is our home market, so we have to go big," Mr. Powell stated. "Magnum will be 22 years old in 2021, so we plan to make this a celebration to remember as a prelude to the 25th year (2024) of Magnum's legacy and impact on Jamaican culture." We plan to make 2021 the year of Magnum, from Buy Six and Win to Magnum Kings and Queens of Dancehall, and lots more. It will be an Anniversary celebration to remember."

Clearly explain how you will evaluate this campaign?

Reference no: EM133299632

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