Explain how you plan to evaluate the progress of your team

Assignment Help Marketing Management
Reference no: EM13391908

Success University (SU) is a medium sized undergraduate institution located in Southern California.  SU offers Associates and Bachelors programs in Business, Psychology and Education at their San Moreno campus and online. SU has decided to launch three new programs next Fall.

The three programs to be launched are:

1) A  Business Certificate in Leadership

2) An Associates of Science  (AS) degree in Business Administration

3) A Bachelor’s of Science degree in Business Administration (BSBA) with a concentration in Organizational Leadership

The accrediting body of Success University has given the programs their blessing and the School of Business has been charged with launching the three programs.  They have created a team consisting of faculty, graduates, admissions staff, student services personnel and a marketing representative from the Corporate Office to assist in the launch of the programs.

You are tasked with bringing the team together, apprising them of their roles and responsibilities within the team and mapping out a timeline with deliverables.

You are to produce an executive brief of a 5 - 7 pages (not including the title or reference page) that clearly outlines the:

Team plan: Your plan to create a cohesive team. Include at least three strategies you plan to use to ensure a unified team.

Launch plan – a comprehensive list of steps (at least 6) describing how you will launch the new programs.

Goals and Deliverables: Describe the goals you have set for this project and create a timeline with clearly marked deliverables.

Evaluation and Monitoring: Explain how you plan to evaluate the progress of your team and individual team members – discuss the key strategies you will adopt to monitor your team’s progress and coach them to success. Examples might include weekly face to face meetings or written reports submitted to you weekly by each team member.

Implementation plan: How do you intend to implement the launch plan? Discuss how the team will function and their roles during the implementation.

Change plan: Create a strategy to deal with potential resistance from all stakeholders involved in the running and delivery of the new programs.  For example there may be a concern in terms of increased workload, having to learn new policies and processes and the speed of the planned changes.

Reference no: EM13391908

Questions Cloud

Discuss the high-level domestic and global environmental : prepare a 700-1050-word paper in which you identify the environmental factors that affect global and domestic marketing
Describe which of the five tools of organizational design : many companies find they are forced to remodel their traditional hierarchical structures which were originally built
Determine the annual break-even point in number of haircuts : andre has asked you to evaluate his business andrersquos hair styling. andre has five barbers working for him. andre is
What are apple computer incrsquos tools messages and timing : 1. identify a failed brand extension. explain what the key factor was in this failure.2. what are the elements of the
Explain how you plan to evaluate the progress of your team : success university su is a medium sized undergraduate institution located in southern california.nbsp su offers
What are the federal laws influencing channel management : scenariojanet hains is an entrepreneur and former afterschool programmer administrator. she has been monitoring the
After brainstorming on your companyrsquos industry and : begin conducting research now on your companyclient. after brainstorming on your companyrsquos industry and after your
Leaders face many hurdles when leading in multiple : leaders face many hurdles when leading in multiple countries. there are several examples of disastrous public relations
Hair shampoo used on all clients is 040 per client assume : andre has asked you to evaluate his business andres hair styling. andre has five barbers working for him. andre is not

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd