Explain how will track progress toward the measurable goal

Assignment Help Marketing Management

Reference no: EM132461611

Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study. See attached Case Study.

For Control:

Discussion 1. Adequate Goal Progress - Explain how you will track progress toward the specific measurable goals you established. No generic discussion allowed! For example, if you want to attract more of your target market, establish specific numbers you want to see by certain dates. A marketer cannot wait for the end of a marketing campaign to judge whether it has been successful.

Discussion 2. Performance Gap Management - Identify specific areas where the organization's performance is not what you want it to be. Be specific! Explain how you will monitor these areas to ensure that the Marketing Plan is creating the desired results.

Discussion 3. Environmental Analysis - The Opportunities and Threats are a description of the external factors that can affect the success of the Marketing Plan. Opportunities should not be a list of the actions you can take, but an identification of the relevant external factors that can contribute to your success. An example would be a growing population. Threats are external factors that can hinder your success, such as the competition.

Attachment:- environment analysis.rar

Reference no: EM132461611

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