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Explain how to select the best strategy or strategies

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Reference no: EM132985028

Explain how to select the best strategy or strategies

Recommend the best one or two strategies and long-term objectives among the alternative strategies and explain why these strategies and objectives are best

Identify strategy recommendations using the following format for the formulation of strategies.

Kraft Heinz

Goal #1 Attain a Gross Sales Revenue of $10.5 Million within 14 monthvs

Objective 1.1 Increase Web Store Sales Revenue by 2% in current fiscal year.

Strategy 1.1.1 Increase Brand Awareness for Product Line A using keyword marketing.

Tactic 1.1.1.1 Purchase targeted keywords of (keyword, keyword, ...) on Google Ad Words.

Tactic 1.1.1.2 Purchase targeted keywords of (keyword, keyword, ...)) on Face Book.

Strategy 1.1.2 Institute a pricing realignment across brands to compete more favorably.

Tactic 1.1.2.1 Institute a -5% price reduction for Product Line A sold online.

Reference no: EM132985028

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