User Account

All Pages

Explain how third-party cookies are created

Assignment Help Management Information Sys
Reference no: EM132173504

Case Study : Hadoop the Cookie Cutter

Questions

1. 9-16.Using your own words, explain how third-party cookies are created.

2. 9-17.Suppose you are an ad-serving company, and you maintain a log of cookie data for ads you serve to Web pages for a particular vendor (say, Amazon).

a. How can you use this data to determine which are the best ads?

b. How can you use this data to determine which are the best ad formats?

c. How could you use records of past ads and ad clicks to determine which ads to send to a given IP address?

d. How could you use this data to determine how well the technique you used in your answer to question c was working?

e. How could you use this data to determine that a given IP address is used by more than one person?

f. How does having this data give you a competitive advantage vis-à-vis other ad-serving companies?

3. 9-18.Suppose you are an ad-serving company, and you have a log of cookie data for ads served to Web pages of all your customers (Amazon, Facebook, etc.).

a. Describe, in general terms, how you can process the cookie data to associate log entries for a particular IP address.

b. Explain how your answers to question 9-10 change, given that you have this additional data.

c. Describe how you can use this log data to determine users who consistently seek the lowest price.

d. Describe how you can use this log data to determine users who consistently seek the latest fashion.

e. Explain why users like those in parts c and d above are only possible with MapReduce or a similar technique.

4. 9-19.As stated, third-party cookies usually do not contain, in themselves, data that identifies you as a particular person. However, Amazon, Facebook, and other first-party cookie vendors know who you are because you signed in.

Only one of them needs to reveal your identity to the ad-server, and your identity can then be correlated with your IP address.

At that point, the ad-server and potentially all of its clients know who you are. Are you concerned about the invasion of your privacy that third-party cookies enable? Explain your answer.

Attachment:- Case Study.rar

Reference no: EM132173504

Questions Cloud

Learning management system from sumtotal systems : what reasons did Health Net’s director of workforce planning give for deciding to implement a learning management system from SumTotal Systems?
What minimum rate of interest should he shop for : If he is looking to invest his $100,000 where he can get an inflation adjusted rate (i.e., net, after inflation is taken into account) of 12%.
Difference between cost-push and demand-pull inflation : Explain the difference between cost-push and demand-pull inflation (use a model to illustrate your answer).
Discuss about the inflation adjusted : An investor has two opportunities. An investment project in country A involving an initial investment of $100,000 and an income of $30,000 for six years.
Explain how third-party cookies are created : How could you use records of past ads and ad clicks to determine which ads to send to a given IP address?
Employer violated employee privacy : Post a news article regarding a situation where an employer violated an employee’s privacy through use of a polygraph,
What price do you charge the public : Your market research suggests that the price elasticity of demand in the general public is -1.1. a. What price do you charge the public?
Calculate depreciation schedule using straight-line method : The initial cost of a heavy-duty truck is $140,000 It is assumed that its resale value after five years is $30,000. Calculate its depreciation schedule using.
What is the corresponding amount of profits : If the firm wishes to maximize profits how much Q should it produce and what is the corresponding amount of profits.

Reviews

Write a Review

Management Information Sys Questions & Answers

  Information technology and the changing fabric

Illustrations of concepts from organizational structure, organizational power and politics and organizational culture.

  Case study: software-as-a-service goes mainstream

Explain the questions based on case study. case study - salesforce.com: software-as-a-service goes mainstream

  Research proposal on cloud computing

The usage and influence of outsourcing and cloud computing on Management Information Systems is the proposed topic of the research project.

  Host an e-commerce site for a small start-up company

This paper will help develop internet skills in commercial services for hosting an e-commerce site for a small start-up company.

  How are internet technologies affecting the structure

How are Internet technologies affecting the structure and work roles of modern organizations?

  Segregation of duties in the personal computing environment

Why is inadequate segregation of duties a problem in the personal computing environment?

  Social media strategy implementation and evaluation

Social media strategy implementation and evaluation

  Problems in the personal computing environment

What is the basic purpose behind segregation of duties a problem in the personal computing environment?

  Role of it/is in an organisation

Prepare a presentation on Information Systems and Organizational changes

  Perky pies

Information systems to adequately manage supply both up and down stream.

  Mark the equilibrium price and quantity

The demand schedule for computer chips.

  Visit and analyze the company-specific web-site

Visit and analyze the Company-specific web-site with respect to E-Commerce issues

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd