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Case Study: You are a promoter who is trying to create excitement for a new restaurant, bar, or night club that is opening in Adams Morgan (a popular neighborhood in Washington, DC). You are hoping to attract customers in the younger, 20 - 26 year old demographic as well as the adult professional (26 - 35) age group. The Adams Morgan neighborhood is popular with young, educated people who have moved to Washington, DC for work.
Question 1: You will write this as a short essay. Include two paragraphs. In your first paragraph, you should explain the rhetorical situation and discuss the purpose, genre, audience, immediate situation, and broader context. Explain how these elements of the rhetorical situation influence your choices of what to write and which voice to use.
Question 2: In paragraph two, write a short audio advertisement or describe a video advertisement that young people would see on their phones. Demonstrate your understanding of the rhetorical situation. Describe a persuasive advertisement using rhetoric to attract customers.
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