Reference no: EM133713923

Undertake marketing activities

Question 1

Explain how the two concepts of production below help the marketing efforts of businesses.

Concepts of Production Explanation of How Each Concept of Production Help the Marketing Efforts of Businesses
Availability of product/service      
Affordability of products/services      

Question 2
Explain how the concepts of product below help the marketing efforts of businesses

Concepts of Product Explanation of How Each Concept of Product Help the Marketing Efforts of Businesses
Quality      
Performance      
Features      

Question 3
Answer the questions relevant to the selling concept below with your own words.

Describe the selling concept.
     
Outline the three assumptions that businesses will have under the selling concept.

Question 4
Explain how the following considerations of societal marketing help the marketing efforts of businesses.

Considerations of Societal Marketing Explanation of How Each Consideration of Societal Marketing Help the Marketing Efforts of Businesses
Human welfare      
Customer needs      
Profit      

Question 5
Complete the table below about the sources of marketing information.
Identify at least one source from where you can gather each type of marketing information below.
Identify at least two examples of marketing information each source can provide.

Type of Marketing Information Source of Marketing Information Examples of Information Each Source Can Provide
Internal Records            
     
Experiment results            
     
Market research            

Question 6
Explain how the 5Ps of the marketing mix below affect the implementation of the marketing practices of businesses.

5Ps of the Marketing Mix Explanation of How Each of the 5Ps of the Marketing Mix Affect the Implementation of Marketing Practices of Businesses
Product      
Price      
Place      
Promotion      
People      

Question 7
Explain how each of the component of Porter's Five Forces affect the implementation of the marketing practices of businesses.

Practical Assessment

Components of Porter's Five Forces Explanation of How Each Component of Porter's Five Forces Affect the Implementation of the Marketing Practices of Businesses
Competitive Rivalry      
Supplier Power      
Buyer Power      
Threat of Substitutes      
Threat of New Entrants      

Task 1: Marketing Action Plan

This task will require you to develop a marketing action plan to market the products or services of your workplace/organisation.
Use your workplace/organisation's template to complete this task, or use the Marketing Action Plan template provided at the Bounce Fitness site.
To complete this task, you must:
Access and review the following:
Your organisation's latest marketing plan for information on the:
Products or services that your workplace/organisation offers and their relevant product knowledge
Product knowledge refers to the specific information about your products/services that are tailored and focused only to those product/services, such as:
Features
Functions
Benefits
Competitive activity of your workplace/organisation
Competitive activity refers to the actions that businesses take to ensure their profitable and better reputation than competitors, such as:
Industry benchmarking
Competitor analysis
Market presence analysis
Current industry trends that your workplace/organisation is using as reference for your existing marketing activities
Industry trends refer to the direction where the industry your business is in will go in the future in terms of growth and profitability.
Contingency plan to address issues relevant to marketing the products/services
Key performance indicators (KPI) or metrics of your workplace/organisation relevant to marketing products/services

Your organisation's latest marketing activity plan for information on the:
Existing marketing activities of your workplace/organisation

Your organisation's latest marketing activity plan for information on the:
Existing marketing activities of your workplace/organisation
Marketing activities are the activities or steps that your workplace/organisation engages in to ensure that your products/services are sold to customers and to improve your positioning in the market.
Action items for each marketing activity
Expected outcomes for each marketing action item
Resources required for each marketing activity
This must include:
At least two physical resources
This must include:
At least one digital system
At least one digital tool
Budget
Cost of resources
At least two roles required
This must include:
At least one responsibility for each role
At least one function for each responsibility
Procedures on how to access these resources.
Timeframe for each action item
Organisational documents with the following information on the:
Organisational requirements relevant to planning the marketing activities in the marketing action plan
Organisational requirements refer to the requirements that businesses or organisations have that dictate how the processes within the business or organisation are carried out, i.e. goals, objectives, policies and procedures.
This can include:
Mission and vision statement
Business strategy
Marketing policies and procedures

Scope of own roles and responsibilities relevant to planning the marketing activities, such as:
Your job description
Employee contract
Organisational chart
Relevant marketing personnel with qualifications relevant to the marketing activities to whom roles can be assigned, such as:
Relevant marketing personnel refer to the people who have the qualifications that are relevant to the marketing activities of the business.
Job descriptions
Resumes
Work schedules
Policies and procedures on:
Accessing resources in the workplace/organisation, such as:
Procurement policies and procedures for raw materials
Resource usage and management policies
Resource acquisition procedures
Planning the implementation of marketing activities in the workplace/organisation, such as:
Marketing policies and procedures
Events implementation policies and procedures
Research about at least two current marketing practices that your workplace/organisation abides by
Marketing practices are concepts that businesses abide by when planning and implementing their marketing activities, such as:
Transactional marketing practices
Relational marketing practices
Identify the following based on the organisational documents/sources your reviewed:
At least two products/services that you will plan marketing activities for
These products/services must fulfill at least one of the two characteristics:
Newly developed and need to be marketed

Underperforming and are yet to reach their expected return of investment
Previously cancelled product/service that will be offered again
At least two product knowledge for each identified product/service.
At least one marketing activity for each product/service identified
Review the marketing activities you identified and ensure that they adhere to the following information:
Industry trends
Competitive activity
Marketing practices
Modify the marketing activities as necessary based on the review
Identify the following components of the identified marketing activities
At least three organisational requirements relevant to planning the identified marketing activities
This must include:
At least two goal for each marketing activity
At least one operational goal
At least one strategic goal
At least one objective for each identified goal
At least two marketing policies and procedures relevant to each marketing activity
These must be policies and procedures that are relevant to implementing the identified marketing activities in the workplace/organisation.
This must include the:
Policy statement
Set of procedures identified in the policy
This can include:
Customer service
Privacy and confidentiality
Storage, security, and access

The resources required by each marketing activity
This must include:
Budget required for each activity
Cost of resources
At least two physical resources
This must include:
At least one digital system
At least one tool
At least two roles required for each activity
These roles will be assigned to relevant personnel in Workplace Project Task 3.
This must include:
At least one responsibility for each role identified
At least one function for responsibility identified
At least two relevant marketing personnel to whom the roles will be assigned
This can include:
Internal personnel, e.g. graphic designers, team members,
External personnel, e.g. freelance writers, outsourced specialists
At least two procedures to access these resources
At least two action items for each marketing activity
Timeframe for each action item
At least three expected outcomes for each action item
This must include:
Costs incurred
Timeframes to be met
At least one other expected outcome, e.g. profits earned, sales volume
At least two success indicators or key performance indicators (KPI)
These must be based on the goals and objectives of the marketing activities.

Contingency plan for the implementation of the marketing activities identified
This must include:
At least one predictable problem that can occur during the implementation of the marketing activities
This can include:
Difference in preparedness of relevant personnel
Late delivery of materials
At least one less predictable problem that can occur during the implementation of the marketing activities
This can include:
Sudden weather changes
Accidents
At least one contingency strategy to address each identified problem
This must include:
At least one strategy to resolve the identified predictable problem
At least one strategy to resolve the less predictable problem
Complete the marketing action plan template provided with the information you identified for this task.
Leave the following sections blank:
Actual implementation date
You will complete this during implementation in Workplace Project Task 4.
Actual outcomes, Results of comparison of expected and actual outcomes, and Review date
You will complete them after the monitoring of the marketing action plan in Workplace Project Task 5.
Ensure that the content is clear and logical.

Review Workplace Project Task 1 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Action Plan template provided at the Bounce Fitness site.
Submit the following to your assessor:
Partially completed marketing action plan
Evidence of research with information on at least two current marketing practices your workplace/organisation abides by, such as:
Internet search results
Online journals on current business marketing practices
Business magazines on current business practices
You must also submit any supplementary documents/sources used to partially complete the marketing action plan, such as:
Marketing plan with information on the products/services, marketing practices, competitive activity, KPIs, and contingency plan of your workplace/organisation
Marketing activity plan with information on the existing marketing activities of your workplace/organisation
Organisational documents with information on the:
Organisational requirements relevant to the marketing activities, such as:
Mission and vision statement
Business strategy
Marketing policies and procedures

Scope of own responsibilities relevant to planning marketing activities, such as:
Your job description
Employee contract
Organisational chart
Relevant personnel with qualifications relevant to the marketing activities to whom roles can be assigned, such as:
Job descriptions
Resumes
Work schedules
Copy of policies and procedures on:
Accessing resources in the workplace/organisation, such as:
Procurement policies and procedures for raw materials
Resource usage and management policies
Resource acquisition procedures
Planning the implementation of marketing activities in the workplace/organisation, such as:
Marketing policies and procedures
Events implementation policies and procedures

Task 2: Seek Approval for the Marketing Action Plan

Your assessor will observe you as you seek approval for the marketing action plan you developed in Workplace Project Task 1 from at least two relevant personnel.
Relevant personnel refer to the individual who has the authority to approve the marketing action plan of the marketing activities. This can include your marketing manager and supervisor.
You will be assessed on your practical skills to:
Discuss the following information outlined in the marketing action plan you developed in Workplace Project Task 1 with at two one relevant personnel.
The following must be covered during discussion:
At least two products/services
At least one marketing activity for each product/service identified
At least two goals
At least one objective
At least two marketing policies and procedures
The resources required for each marketing activity
Budget required for each activity
Cost of resources
At least two physical resources
This must include:
At least one digital system
At least one tool

At least two roles for each marketing activity
This must include:
At least one responsibility for each role identified
At least one function for responsibility identified
At least two procedures to access these resources
At least two action items for each marketing activity
Timeframe for each action item
At least three expected outcomes for each action item
This must include:
Costs incurred
Timeframes to be met
At least one other expected outcome
At least two success indicators or key performance indicators (KPI)
These must be based on the goals and objectives of the marketing activities.
Contingency plan for the implementation of the marketing activities identified
This must include:
At least one predictable problem that can occur during the implementation of the marketing activities
At least one less predictable problem that can occur during the implementation of the marketing activities
At least two contingency strategies to address each identified problem
Seek approval from at least two relevant personnel for the marketing action plan you developed in Workplace Project Task 1.
Participate in the discussion using suitable language and non-verbal actions.

Before starting this task, you must:
Access and review workplace policies and procedures on seeking approval in your workplace/organisation, such as:
Approval procedures
Policies on conducting a meeting
Review the following documents:
Workplace Project Task 2 - Observation Form
This form outlines all the practical skills you need to demonstrate to satisfactorily complete this task. Your assessor will also discuss with you the practical skills outlined in this form prior to the assessment.
Workplace Project Task 2 - Assessor's Checklist
This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
You must submit the following:
Evidence of your discussion with relevant personnel, such as:
Email correspondence
Meeting minutes
Video recording of the meeting
A copy of the policies and procedures on seeking approval of the marketing action plan in your workplace/organisation that you accessed as supplementary evidence, such as:
Approval procedures
Policies on conducting a meeting

Task 3: Assign Marketing Activity Responsibilities

ASSESSMENT INSTRUCTIONS
Your assessor will observe you as you assign the marketing responsibilities from the marketing action plan approved in Workplace Project Task 2 to at least two relevant marketing personnel.
Relevant marketing personnel must be the same marketing personnel identified in Workplace Project Task 1.
You will be assessed on your practical skills to:
Discuss with at least two relevant marketing personnel the details of the marketing activities covered in the marketing action plan approved in Workplace Project Task 2.
This must include:
At least two marketing activities to be implemented
Your role and responsibilities during the implementation
This must correspond to the scope of your roles and responsibilities reviewed in Workplace Project Task 1.
Roles of the relevant marketing personnel in the implementation
This must include:
Their responsibilities
Their functions
Resources relevant marketing personnel need to access
These must correspond to the resources outlined in the marketing action plan from Workplace Project Task 2.
How to access these resources.
Timeframes of the implementation
Action items to be completed
Expected outcomes of the implementation
Success indicators or KPIs

Assign the identified roles and their respective responsibilities and functions to the relevant marketing personnel
These must be the roles and responsibilities for the relevant marketing personnel identified in the marketing action plan from Workplace Project Task 2.
Each marketing personnel must have at least one role for each marketing activity assigned to them.
Each role must include:
At least one responsibility corresponding to the role identified
At least one function corresponding to the responsibilities identified
Participate in the discussion using suitable language and non-verbal actions.
Before starting this task, you must:
Review the approved marketing action plan from Workplace Project Task 2 for the information required for this task.
Review Workplace Project Task 3 - Observation Form.
This form outlines all the practical skills you need to demonstrate to satisfactorily complete this task. Your assessor will also discuss with you the practical skills outlined in this form prior to the assessment.

Task 4: Implement Marketing Activities

ASSESSMENT INSTRUCTIONS
This task will require you to implement at least two marketing activities from the marketing action plan discussed in Workplace Project Task 3.
To complete this task, you must:
Access and review organisational documents with information on the scope of own responsibilities relevant to implementing the marketing activities, such as:
Employee contract
Organisational chart
Review the marketing action plan discussed in Workplace Project Task 3 to identify the portions of the marketing action plan that can be implemented based on the scope of own responsibilities.
Implement the portions of the marketing action plan that are within the scope of your responsibilities.
This must include:
At least two marketing activities identified in the marketing action plan
Timeframe for each action item
At least two action items of the marketing activities
Access at least two relevant resources required for the implementation.
These must correspond to the resources identified in the marketing action plan discussed in Workplace Project Task 3.
Assist at least one relevant personnel in the managing the implementation of the marketing activities.
Relevant personnel must be one of the relevant marketing personnel from Workplace Project Task 3 to whom you assigned the responsibilities and functions to.
This must include providing assistance in:
Identifying the functions of at least one digital system appropriate to be used during implementation
Identifying features of at least one digital system appropriate to be used during implementation

Identifying the functions of at least one digital tool appropriate to be used during implementation
Identifying features of at least one digital tool appropriate to be used during implementation
Operating at least one digital system
Operating at least one digital tool
Update the marketing action plan by completing the ‘Actual Implementation Date' section.
Leave ‘Results of comparison of expected and actual outcomes', ‘Results of comparison of actual outcomes and success indicators,' and ‘Review dates' sections blank. These will be completed after the monitoring of the of the marketing action plan in Workplace Project Task 5.
Review Workplace Project Task 4 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Action Plan template provided at the Bounce Fitness site.
Submit the updated marketing action plan to your assessor.
You must also submit evidence of implementation of the marketing activities identified in the marketing action plan. This can include:
Implementation report
Video recording of you completing action items

Evidence of accessing the resources
This can include:
Video recording of you accessing resources
Copy of requests to access resources
Evidence of you assisting relevant personnel
This can include:
Email correspondence
Video recording of you assisting relevant personnel
You must also submit all organisational documents with information on the scope of own responsibilities relevant to implementing the marketing activities that you accessed as supplementary evidence, such as:
Employee contract
Organisational chart

Task 5: Monitor Implementation of Marketing Activities

ASSESSMENT INSTRUCTIONS
This task will require you to monitor the implementation of the marketing activities in at least two separate instances.
Part A of Monitoring
To complete this task, you must:
Access and review the marketing activity plan previously reviewed in Workplace Project Task 1 for information on the expected outcomes of the marketing activities being implemented
Review the marketing action plan implemented in Workplace Project Task 4 for the contingency plan relevant to problems that can occur during implementation of the marketing activities
Monitor the implementation of the marketing activities identified in the marketing action plan
This must include identifying:
Progress of the outcomes of the implementation.
This must correspond with the expected outcomes outlined in the marketing action plan from Workplace Project Task 4.
At least one predictable problem that occur during the implementation
This must be the same predictable problem outlined in the marketing action plan from Workplace Project Task 4 and in the marketing activity plan reviewed in Workplace Project Task 1.
At least one less predictable problem that occur during the implementation
This must be the same less predictable problem outlined in the marketing action plan from Workplace Project Task 4.
Implement the contingency strategies outlined in the marketing action plan to address the problems identified.
This must be the contingency strategies outlined in the marketing action plan from Workplace Project Task 4. This must correspond with the:
Predictable problem that occurred during monitoring
Less predictable problem that occurred during monitoring.

Part B of Monitoring
To complete this task, you must:
Access and review the marketing plan previously reviewed in Workplace Project Task 1 for information on the expected outcomes of the marketing activities being implemented.
Review the following:
Marketing action plan from Workplace Project Task 4 for the actual outcomes of the implementation
Actual results of the implementation of the contingency strategies in Part A.
Identify the actual outcomes of the implementation of the marketing activities
This must include:
Cost incurred
Timeframes met or not met
At least one other outcome, such as:
Profits earned
Increase or decrease in sales volume
Analyse the actual outcomes of the implementation and:
Compare it with the expected outcomes identified in the marketing plan reviewed in Workplace Project Task 1.
This must include comparison between:
Costs incurred and expected budget
Actual timeframe and expected timeframe
Other comparison, e.g. actual profit earned and projected profit
Compare it the success indicators or KPIs outlined in the marketing action plan from Workplace Project Task 4.
Complete the marketing action plan by filling in the following sections:
Actual outcomes of the implementation
This must correspond with the details outlined in the expected outcomes section in the marketing action plan.
Actual outcomes of the implementation of the contingency strategies

Result of comparison of expected and actual outcomes
This must correspond to the overall comparison of the expected and actual outcomes of the implementation.
Result of the comparison of actual outcomes and the success indicators or KPIs
Review dates
This refers to the dates the monitoring was conducted.
There must be two separate review dates in the marketing action plan.
Review Workplace Project Task 5 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Action Plan template provided at the Bounce Fitness site.
Submit the completed marketing action plan to your assessor:
You must also submit evidence of implementation of the contingency strategies. This must show the implementation of:
At least one contingency strategy to address a predictable problem that occurred
At least one contingency strategy to address a less predictable problem that occurred
This can include:
Video recording of you implementing the contingency strategies
Copy of requests for assistance to resolve issues
Meeting minutes

Task 6: Present Results of Implementation of Marketing Activities

ASSESSMENT INSTRUCTIONS
This task will require you to present the results of the implementation of the marketing activities to relevant personnel through a report.
Use your workplace/organisation's template to complete this task, or use the Marketing Activity Report template provided at the Bounce Fitness site.
Before starting this task, you must review the completed marketing action plan from Workplace Project Task 5 for the results of monitoring the implementation of the marketing activities.
To complete this task, you must:
Collect all the results of the implementation into a marketing activity report
This must include:
Actual outcomes of the implementation of the marketing activities
Actual outcomes of the implementation of the contingency strategies
Result of comparison of expected and actual outcomes
Result of the comparison of actual outcomes and the success indicators or KPIs
The outcomes and results must correspond to those identified in the completed marketing action plan from Workplace Project Task 5.
At least three processes involved in implementing the marketing activities
These processes must correspond to the actual processes you participated in during implementation.
This can include:
Planning the implementation
Accessing resources
Providing assistance
Present the report to at least two relevant personnel.
This must be the same relevant personnel to whom you sought approval from for your marketing action plan in Workplace Project Task 2.

Review Workplace Project Task 6 - Assessor's Checklist before starting this task. This form outlines the following:
Resources you are required to access to complete the task.
All criteria your submission must address to satisfactorily complete this task.
Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.
Review the template you will use to complete this task. If you are using a template from your workplace/organisation, discuss with your assessor to ensure that the template covers all requirements that apply to this task. Otherwise, use the Marketing Activity Report template provided at the Bounce Fitness site.
Submit the following to your assessor:
Marketing activity report
Evidence of presentation showing you presenting the results of the implementation of the marketing activities to at least one relevant personnel.
This can include:
Email correspondence with report attached
Video recording of you handing over the report