Explain how the two brands are similar and different

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Reference no: EM133613473

Instructions

Refer to the lecture example of applying BAV to Google. Apply BAV to one of Google's competitors (e.g., Bing, Facebook).
Describe the brand architecture for each product
What are the product attributes?

What are the product benefits?

What are the product's emotional benefits?

What is the brand's personality?

What is the brand's core or essence?

What are their brand personas?

Explain how the two brands are similar and different, and analyze what the comparison reveals about the brands. How does each brand serve the company's goals?

Research each brand's value

Describe what you learn about each brand's value.

If it's possible to determine brand value, which is more valuable? Why?

If it's not possible to determine brand value, what information would you need to figure this out?

List the sources (websites, articles, Interbrand, etc.)

Compile these components into an organized report

Reference no: EM133613473

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