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Explain how the traditional movie marketing was

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Question 1. How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?

-Explain how the traditional movie marketing was.

-What is the difference the promotional campaign for Hunger Games: Catching Fire from traditional movie marketing.

-Elaborate Lionsgate's marketing campaign

Question 2: A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.

-You should explain each element.

-Was it persistent?

-Was it pervasive?•

was it participatory?

-Was it personalized?

Question 3. Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers?

-Answer whether you agree or not first.•Then, elaborate your thoughts with examples.

Question 4. Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?

Think about what elements of the Catching Fire campaign could be successfully reused.

Question 5. To what extent can the transmedia storytelling approach be used for marketing non- entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

Question 6. To what extent can the transmedia storytelling approach be used for marketing non- entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

Reference no: EM133248153

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