Explain how the testing is to take place

Assignment Help Marketing Management

Reference no: EM133203967 , Length: 2 pages.

Problem: Launchtrip Co & Evaluation Program

Each preliminary report should preferably be in bullet form, detailing your findings and/or current thinking on a particular part of the campaign plan.

Imagine your client calling you and saying, "You've been working on the ... (i.e., # :evaluation program)... for some time now. We wonder what you've found and what you make of the findings. Please give us a report detailing your findings."

Any bullet asserting facts and numbers must be based on a reliable source. The source must be included as a footnote on the page and in the appendix.

Keep in mind that the issuance of a Status Report does not signal completion of that particular phase of the campaign plan. While graded, the preliminary reports are not final. Like any project, your views, sources, and strategy may change during the semester. Each Preliminary Report will provide an indication of the extent and quality of the work on a particular stage of the plan.

This is what you should help me with - my part of work is: Evaluation Program

Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all IMC program elements used. What is to be tested? When are the tests to occur? Where? Explain how the testing is to take place, including the specific methods and techniques to be used.

This is the brand of our part of the project.

Reference no: EM133203967

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