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Explain how the product strategy is or is not effective

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Reference no: EM132639087

Product:

Question a. Evaluate the company's branding elements (e.g., name, logo, jingle) and explain what brand image the company is trying to create with those elements. Make sure you evaluate the brand name using the criteria discussed

Question b. Evaluate the company's brand equity in four dimensions: differentiation, relevance, knowledge and esteem.

Question c. Describe how the company's product strategy supports its positioning statement. Explain how the product strategy is or is not effective.

Reference no: EM132639087

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