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Explain how the problem might lead to bias in a survey

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Reference no: EM131771366

Question: According to Cynthia Crossen (1994, p. 106): "It is a poller's business to press for an opinion whether people have one or not. ‘Don't knows' are worthless to pollers, whose product is opinion, not ignorance. That's why so many polls do not even offer a ‘don't know' alternative."

a. Explain how this problem might lead to bias in a survey.

b. Which of the Seven Critical Components would bring this problem to light?

Reference no: EM131771366

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