Reference no: EM132257262 , Length: word count : 1400

Assignment

Research two organizations or corporations that have had to engage in a crisis communication campaign.

Select one of the public relations crises from this week's readings. How might the corporation have anticipated the crisis and handled it differently?

Perform an Internet search and provide an example of an organization not mentioned in the reading whose reputation was damaged by a badly managed crisis.

As a public relations practitioner, how would you have handled the situation differently? How would you restore the company's reputation?

Write a 1,400- to 1,750-word paper on your findings discussing the following:

Describe the situation that led to the need for a crisis communications campaign.

Explain how the organization or corporation approached its PR strategy.

Discuss the pros and cons of the strategy, its effectiveness, and how the organization or corporation could have done a better job dealing with the crisis.

Compare the PR crisis from the reading with the PR crisis you researched on your own.