Reference no: EM131458655 , Length: 5

This is the second milestone of your business plan-the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

Explain how the marketing plan targets the market segment.

Provide a positioning statement for your project.

Define the products and services you will offer.

Develop and detail a pricing strategy you will use.

Describe the promotion plan you will implement.

Identify the target locations with an assessment of their viability.