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Explain how the marketing plan targets the market segment

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Reference no: EM131151111

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain how the marketing plan targets the market segment.

• Provide a positioning statement for your project.

• Define the products and services you will offer.

• Develop and detail a pricing strategy you will use.

• Describe the promotion plan you will implement.

• Identify the target locations with an assessment of their viability.

Reference no: EM131151111

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