Explain how the marketing opportunity would reflect upon

Assignment Help Marketing Management

Reference no: EM13396149

You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.

Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:

1.Describe your reasoning for identifying them as worthy of pursuing.

2.Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).

3.Discuss the risk in pursuing each opportunity.

4.Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?

5.Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?

6.Identify and define a topic of appropriate scope and level of detail for the capstone project?

Reference no: EM13396149

Questions Cloud

How can market share be instrumental in deciding on capital : you have been part of the orthopedic center for 5 years. in that time you have seen the center grow and the need for

I your opinion describe the merits and demerits of : in your opinion discuss the advantages and disadvantages of computer-generated medical records. how might patient

An office supply broker combines orders from fifteen small : 1.to survive and succeed in the new economy orbis inc.rsquos supply chain model was transformed from aa hub-like supply

Estimate the role banks play in world financial markets : economic colleagues first pick one of the following explain two effects of an open economy on monetary and fiscal

Explain how the marketing opportunity would reflect upon : you are a marketing manager interviewing for a new job at several different firms simultaneously. you expect to be

How much does aggregate demand shift to right if government : suppose the mpc is 0.9. there are no crowding out or investment accelerator effects. if the government increases its

Describe why government regulation is or is not needed : explain why government regulation is or is not needed citing the major reasons for government involvement in a market

What are essential policies for each role describe and : write a 1400- to 1700-word paper that compares the roles and responsibilities of public policing versus private

You are a mid-level manager in a health care organization : you are a mid-level manager in a health care organization and you have been asked to prepare a report with appropriate

User Account

All Pages