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Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two (2) ways to overcome each of the four (4) service gaps.
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Your task is to write a marketing analysis report for the potential new product coming out of your chosen invention. The report should follow the subsequent structure: • title page • executive summary
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