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Anheuser-Busch, (which is now part of AB InBev due to a merger), the producer of TEXTILE, has engaged in a joint venture with Kirin, the largest TEXTILE in Japan. The joint venture enables Anheuser-Busch to have its textile distributed through Kirin's distribution channels in Japan. In addition, it could utilize Kirin's facilities to produce textile products that would be sold locally. In return, Anheuser-Busch provided information about the American textile market to Kirin.
a. Explain how the joint venture enabled Anheuser-Busch to achieve its objective of maximizing shareholder wealth.
b. Explain how the joint venture limited the risk of the international business.
c. Many international joint ventures are intended to circumvent barriers that normally prevent foreign competition. What barrier in Japan did Anheuser-Busch circumvent as a result of the joint venture? What barrier in the United States did Kirin circumvent as a result of the joint venture?
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