Explain how the internet has transformed the way

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Reference no: EM133393196

Explain how the Internet has transformed the way in which we do business today.
Discuss the opportunities and challenges that new communication technologies have created for marketers.
Describe and compare the four types of customers classified by their potential profitability to an organization. Identify how an organization should manage each type of customer.
Define customer equity, and explain why it is important to a company.
What are marketing dashboards? How do they benefit marketers?
How do organizations carry out marketing control?
Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.
Discuss with an example how marketers have adapted to people's changing views toward nature.
Discuss the social and ethical concerns that the boom in digital technology has created for marketers.
How has the marketing research industry responded to the intrusion and privacy issues concerning consumer data?

Reference no: EM133393196

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