Explain how the group went through the steps

Assignment Help Marketing Management

Reference no: EM133505923 , Length: word count:2500

Assignment - New Product Marketing Plan

Task Description

The groups are expected to act as team from marketing agency located in Sydney and they have been asked by the client to help them with a new product idea for their company. The group don't need to build or make the product, but rather come up with an idea which suits your target market and describe it. The group must use the 7 Steps for A New Product Development Process.

The group should also explain how the group went through the steps, and what was considered and decided in each step. The group should also present their idea in a 10 minutes presentation. Prepare a PPT slides with voice over and submit the file along with the report.

The client list is as follow (choose one client ONLY and the students need to consult with their tutors before finalizing their choice).

1. Messina Gelato
2. Blackstar Pastry
3. Hello Fresh

The students are required to include the following information in the proposal. Executive Summary

Table of Content
1. A brief business background: including the location, the industry, and the market it operates and the brief description of current products.

2. Situational Analysis: analysis of macro and microenvironments of the client and generate SWOT Analysis

3. Proposed New Product - explain how the process of this proposed product development
Is
Name of the new product
Product development process
Idea generation
Idea screening
Concept Development
Business Analysis
Product Development (Prototype)
Market Testing
Commercialisation

4. Target Market for this new proposed product: develop customer profile based on four segmentation basis (demographics, geographics, psychographics and behaviour)

References

Include at least 8 academic references with corresponding full references in your List of References.

For the presentation, the students should prepare power point presentation for 10 minutes duration consist :
1. SWOT Analysis
2. Proposed New Product
3. Process of new product development
4. Target market for this new proposed product

Attachment:- Marketing Plan.rar

Reference no: EM133505923

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