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Problem: Global Supply Chain
You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies; these ties make access to distribution channels difficult.
Respond to the following:
1) Explain how the fragmented retail system in India impacts supply chain functions.2) Recommend a distribution strategy for the company to pursue.
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