Reference no: EM133525541

Question 1: Respond to a peer who has not yet received a reply. Explain how the company your peer discussed can develop and/or maintain a competitive advantage. Use at least one credible source to support your point.

Question 2: Coca Cola is winning because of its marketing strategies! Introduced more than 120 years ago, Coca Cola is still the most sipped soda worldwide with a staggering 1.9 billion servings daily in over 200 countries. Not only does Coke have an extensive background, and even a dedicated history museum in Atlanta, GA. This company uses online digital marketing platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat to post images, videos, and so much more. The company's primary marketing strategy includes SEO, email marketing, content marketing and video marketing.

The robust marketing strategy that Coca Cola uses has been able to invigorate the masses over the years, ranking as the world's largest manufacturer and licensor of 3,500 nonalcoholic beverages. This company has a very specific target market, and introduces packaging and sizes prices at various levels to increase affordability and target students, members of the middle class, and low-income families and individuals. Coca Cola is quite literally the beverage that anyone can enjoy, and that was the goal from the very start!

Question 3: In my opinion, the marketing strategy that Coca Cola uses doesn't come close to that of its competitors.

Coca Cola sells its products globally and targets different cultures, customs, and climates. Coca Cola has many products under the brand umbrella, globally. Coca Cola employs different promotional and marketing strategies to survive the intense competition in the market. They spend up to $4 million annually to promote the brand, and utilize both traditional and international means of advertising.

The Share a Coke campaign that launched in 2018 across almost 50 countries, and is still quite the success. The images of celebrities of that region and messages according to the local languages and culture of that area target that specific local market. Coca Cola is also well-recognized for its sponsorships including American Idol, NASCAR, Olympic Games, and many more.