Explain how the business risks differ between traditional

Assignment Help Marketing Management
Reference no: EM13391801

As the rate of innovation increases, companies face expanding product/service lines, shorter product and service lifecycles, and more frequent product/service transitions. All of these can bring tremendous value but also pose enormous challenges and risks.

The article “The Art of Managing New Product Transitions” by Erhun, Gonclave, and Hopman (2007) from the readings for this module includes a matrix titled “Product Drivers and Risk Factors,” which focuses on Intel, a company that manufactures high-tech products. Based on your readings and research, address the following issues:

Redesign the product risk factor matrix so that the factors are appropriate for a services firm that delivers traditional tax accounting and audit services. For example, among the supply risks, assume that the company relies on individuals with specific knowledge of the tax law in the jurisdictions where its clients operate, be it state, federal, or foreign.

Now, assume that the firm wants to develop a management consultancy practice. (Alternatively, you may choose to add a legal services line instead.). Create a separate new matrix that summarizes the additional risk factors for this firm launching a management consultancy or legal services line. What additional risk factors are you adding to your matrix?

Explain how the business risks differ between traditional tax and audit services and management consulting services. In your opinion, what are the three biggest risks the firm faces if it diversifies into the new service line?

Recommend whether the firm should organically grow into a consultancy service or acquire a third party to achieve new goals. Justify your recommendations.

Develop a 6–8-slide presentation in PowerPoint format. Apply APA standards to citation of sources.
Be sure to include the following in your presentation:

  • A title slide
  • An agenda slide
  • A reference slide
  • Headings for each section
  • Speaker notes to support the content in each slide

Reference no: EM13391801

Questions Cloud

Alpha alpha alpha a college fraternity purchased a new : alpha alpha alpha a college fraternity purchased a new heavy-duty washing machine on january 1 20x3. the machine which
Montgomery company bought electric wax melter on april 30 : montgomery company purchased an electric wax melter on april 30 2013 by trading in its old gas model and paying the
What did you learn from the interactive tutorial regarding : which of the principles of management functions do you see as the most important? is one more important than another?
Compute pv present value of the two bonds from this little : bart simpson has a choice between two bonds-bond a and bond b. both bonds have a future value of 1000. bond a earns 4
Explain how the business risks differ between traditional : as the rate of innovation increases companies face expanding productservice lines shorter product and service
Compare and contrast the merits and demerits of qualitative : compare and contrast the advantages and disadvantages of qualitative and quantitative research. suppose you are to
Graph demand curve for pecan pie does demand curve have : pecan pie demand. your friend helen b. carter has left school to open a bakery. she has done some market research and
How might focusing on the four perspectives of the balanced : how might focusing on the four perspectives of the balanced scorecard benefit an organization? give examples.why and
Compare and contrast the differences among the three main : compare the differences among the three major theoretical perspectives in sociology structural-functionalism conflict

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain defining web site target users

Explain Defining Web Site Target Users and Research the Internet on the importance of defining user population for a Web site

  Exlain online retail sector and entrepreneurs

Exlain Online Retail Sector and Entrepreneurs and Profitable and Unprofitable and What frequently makes the difference between profitable and unprofitable online businesses today

  Explain pricing strategy in the marketing mix

Explain Pricing strategy in the marketing mix and Consumers make decisions to buy when they see a price that means a fair value to them

  Describe differences of m-commerce and e-commerce

Describe Differences of m-commerce and e-commerce and how do you think m-commerce communications differs from other e-commerce

  Explain the key planning assumptions

Explain the key planning assumptions in preparing a marketing plan

  Explain analysis of ethics

Explain analysis of ethics - what do you meant by analysis of ethics

  Explain will hardening the punishment for cyber-attacks

Explain Will hardening the punishment for cyber-attacks have any effect on the attacks and any effect on the attacks

  Explain important information about spam

Explain Important information about SPAM and what people need to know is that the process for being removed from an email list may take awhile

  The purpose of the discussion board is to allow students to

the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate

  Explain about firewalls

Explain the concept of firewalls and their role in providing e-commerce security. What are the different techniques used in firewalls to monitor network traffic?

  Explain global expansion-serving customers

Explain Global expansion-serving customers and Identify environmental factors that affect both global and domestic marketing decisions

  You need to communicate to airways market segment the key

you need to communicate to airways market segment the key benefits that make the company distinct from the

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd