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Question: Explain how the B2B promotional mix can facilitate product management activities. Support your arguments with relevant literature, theories/models and examples.
The restaurant clients want you to develop an IMC plan for their launch. You know there are several types of Integrated Marketing Communications.
What conditions make purchasing a particularly vital function in a small business? Can the owner-manager of a small firm safely delegate purchasing authority to a subordinate? Explain.
a)'Consistency is the key for the successful implementation of different types of strategy.' Evaluate this statement with reference to the two generic business-level strategies - cost leadership and differentiation.
What are some challenges teams or groups will experience if there are signs of groupthink? What strategies could be used to eliminate groupthink if it exists
Collaborative agreements with foreign companies in the form of strategic alliances or joint ventures are widely used as a means of entering foreign markets.
You have been invited to present at a conference before top executives of Fortune 500 companies. The topic the team is presenting on is - "How Can Socialization and Mentoring Be Used For Career Advancement?"
Analysis of why attempts at project partnering appeared to be failing and Development of a scope statement that is more appropriate for the project
Explain how managers can use content and process motivation theories to enhance productivity and human resource maintenance in the presented scenario - Explain how managers can use empowerment as a strategy to engage and motivate employees.
Describe both the Eden Alternative and the Green House Project. How are these approaches similar, and how are they different?
What are some key things one can put in the validation board for research? Core Assumptions question for validation board: Describe five (5) core assumption
Elucidate the changes that have started taking place in the debt market in the post liberalization scenario. Also discuss the key features of the methodology for the debt rating.
perform an external environment analysis which should include analysis on the Analysis on the general environment
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