Explain how such an agency is likely to add value

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Reference no: EM133294068

Question: Assume your chosen organisation is moving into a new market in which it has no previous experience. To support this move, the marketing director has decided to work with a third-party creative agency.

Recommend a process for searching for and selecting the most appropriate agency. Within your answer you are also required to explain how such an agency is likely to add value.

Chosen Organisation: Banks DIH LTD Guyana

Reference no: EM133294068

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