Explain how stuart hall would apply the concepts

Reference no: EM133410407

Question: Explain how Stuart Hall would apply the concepts of "encoding" and "decoding" to the following advertisement by Exxon Mobil. Explain what a "dominant" reading, a "negotiated" reading, and an "oppositional" reading of this advertisement might be?

For information: Exxon Mobil is the world's largest private oil company and regularly ranks in the top ten of most capitalized and profitable companies globally.

Reference no: EM133410407

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